Monday, June 8, 2009

"Hi Larry" Campaign Officially Launches!!!

Today we have officially launched our "Hi Larry" campaign, our effort to convince Larry King to feature ShelterBox on his CNN show! Beginning today, we at ShelterBox USA HQ will be working diligently to get Larry's attention, but we are only three ladies in an office so we need your help! Please follow this blog and join in the effort to get ShelterBox the national attention it deserves.

We will be contacting Larry through a targeted letter-writing and social networking campaign. We want you to join in and have a lot of fun--our only rule is that you stick to our campaign schedule (see Campaign Timeline at right). Our first task--to send Larry 10,000 letters (one for every box we deployed last year) telling him why we love ShelterBox and asking him to invite us onto his show.

Why Larry King? ShelterBox has already been featured on CNN's Impact Your World and CNN Heroes, and we think that Larry's show is the natural next step. Larry King Live is CNN's most-watched program, attracting a million nightly viewers. ShelterBox USA wants to tell the nation and the world about our amazing work: in less than 10 years, our small but nimble organization has deployed over 51,000 ShelterBoxes, helping over 750,000 people affected by 90+ disasters in 56+ countries. Wow! Hi Larry! Please invite us onto your show!

3 comments:

  1. I'm on board! It may be a good idea to include King's L.A. Studio address. I'm having trouble finding it.

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  2. Thanks Mary! Since we don't want the letters to be sent until July 6th, we're withholding the address until a week before that date. We'd rather have a flood of letters hit his desk, than a trickle. So stay tuned! Thanks!

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  3. Go Shelterbox! I'm been excited about your program ever since I saw it on CNN Heroes. I've been trying to get my friends interested, too.

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